Marketing - Brand & Content Manager

Belle Property North Shore Group, NSW

The Brand & Content Manager is responsible for strengthening and growing the Belle Property North Shore brand across all offices, platforms and customer touchpoints. The role combines brand strategy, content creation, social media, agent personal branding, property marketing and public relations to build our profile, increase engagement and support business growth.
Working closely with the Directors, Marketing team, agents and external PR partners, the Brand & Content Manager will develop and execute high-quality, consistent and commercially focused content that positions Belle Property North Shore as a leading real estate group across the North Shore.

Responsibilities include:

Brand & Content Strategy
Support the development and execution of the Belle Property North Shore brand strategy across all offices. 
Develop fresh, creative content ideas that strengthen the group’s brand, market presence and reputation. Ensure brand consistency across digital, social, print and other marketing channels. 
 
Social Media & Content Creation
Take ownership of the group’s social media presence and content from concept through to execution. 
Create, film, photograph, edit, write, curate, schedule and publish high-quality content. 
Develop engaging content across video, photography, Reels, Stories, posts and other emerging formats. 
Stay up to date with social media trends, platforms and content opportunities. 
Proactively identify opportunities to showcase properties, agents, people, culture, achievements and the broader North Shore business. 
 
Agent Personal Branding
Work directly with agents to develop and strengthen their personal brands and market profiles. 
Develop individual content strategies aligned to each agent’s personality, market and business goals. 
Create content that positions agents as knowledgeable, credible and recognisable within their local markets. 
Support agents with social media, video, photography, copywriting and other personal marketing initiatives. 
 
Agent Marketing Plans
Meet with agents to understand their business objectives and develop individual annual marketing plans. 
Recommend appropriate marketing activities, content and channels to support their profile and business growth. 
Assist agents in determining how their marketing investment can be used effectively. 
 
Content Planning & Execution
Own and maintain the group’s content and social media calendar. 
Coordinate content across offices, agents, properties, events, recruitment and key business initiatives. 
Ensure content is planned, produced and published consistently and to a high standard. 
Manage multiple content projects and deadlines simultaneously. 
 
Creative Campaigns & Initiatives
Develop and execute creative campaigns that differentiate Belle North Shore and its agents. 
Identify opportunities across social media, video, events, partnerships, community initiatives and emerging platforms. 
Bring new ideas and creative thinking into the business. 
 
Recruitment & Employer Branding
Work with Sales Management and HR to create engaging recruitment content and campaigns. 
Showcase the people, culture, career opportunities and success of Belle North Shore. 
Develop content that positions the group as an employer of choice for high-performing agents and support staff. 

Performance & Reporting
Monitor and analyse social media and content performance. 
Track engagement, reach, audience growth and campaign effectiveness. 
Identify what is working, what isn't and opportunities for improvement. 
Provide a monthly performance report and recommendations to the leadership team. 
 
Brand & Quality Control
Ensure all content is aligned with Belle Property brand guidelines and the North Shore brand. 
Maintain a consistently high standard across photography, video, copy, design and social media. 
Ensure content is professional, current, engaging and appropriate for the target audience. 
 
Public Relations & Media
Collaborate with our outsourced PR agency and internal Belle Head office PR Manager to identify opportunities for properties, agents and the Belle North Shore brand. 
Identify properties and stories with strong media potential and develop compelling angles and content to support external coverage. 
Coordinate with agents and PR partners to maximise property exposure, brand awareness and engagement through external media.

The successful candidate will have:

• Proven experience in social media, content creation, brand marketing, digital media or a similar role
  Strong understanding of social media platforms, content trends and what drives engagement.
• Hands-on experience creating video and photography, including filming, editing and producing content for social media.
• Excellent copywriting and storytelling skills, with the ability to adapt content for different audiences and platforms.
• A strong eye for visual presentation, branding and detail.
• Experience developing and managing social media and content calendars.
• An ability to develop creative ideas and turn them into high-quality, engaging content.
• Experience working with personal brands, professionals or salespeople would be highly regarded.
• Strong organisational skills and the ability to manage multiple projects, deadlines and stakeholders.
• Confidence working directly with agents, principals and leadership team and the ability to bring people into the content process. 
• Strong understanding of social media platforms, content trends and what drives engagement.
• A commercially minded approach, with an understanding of how content and brand activity can contribute to business growth, lead generation and personal brand development.
• An ability to use performance data and insights to understand what is working and continually improve content.
• A proactive mindset, you’re someone who spots opportunities, brings ideas to the table and makes things happen rather than waiting to be told what to do.
• A genuine interest in real estate, property, people and local communities.

If this sounds like you, we'd love to hear from you!